Meet Toonies for Tummies

A Toonie Fills a Tummy in our Community
One toonie. That’s all it takes to fill a tummy with a healthy meal. Together with The Grocery Foundation, Breakfast Clubs of Canada, and Student Nutrition Ontario, we are ensuring healthy breakfasts and/or mid-morning meals to hungry school-aged children are possible.


Alongside their partners, The Grocery Foundation helps feed over 1 million children annually. Their work is possible through retail and sponsor partners, and generous customers. Funds raised through the annual Toonies for Tummies campaign support local student nutrition programs serving healthy breakfasts and mid-morning meals for food insecure children. Their work is vital as demand for programs increase across the country. Since we started our participation in Toonies for Tummies in 2020, our store teams have raised close to $8 million through the generosity of customers and supplier partners.

In addition to our partnership in the Toonies for Tummies campaign, we are also proud Retail Sponsors of the annual Night to Nurture Gala in support of Kids Help Phone and The Grocery Foundation. Since 2020, our company has helped raise $9.6M for these two incredible organizations.

“Sobeys is a trusted partner and a key member of The Grocery Foundation’s community. Their active participation and support of The Foundation’s mandate to feed hungry children is invaluable. Their people-powered, community-engaged, and results-oriented culture has helped us to achieve incredible fundraising results benefiting at-risk students across countless communities, giving them access to a healthy meal in a nurturing environment during the school year. And during these uncertain times, their actions are enabling us to offer a beacon of hope for many students and their families now facing even greater risk of food insecurity.”

Meet a Few More of our Community Partners

Kids Help Phone

Special Olympics Canada

Children’s Hospitals

Food Banks & Meal Programs