Meet Kids Help Phone

Fulfilling Our Promise.

As the first national grocer to partner with Kids Help Phone, our transformative partnership supports two mental health programs to help reach more equity-deserving Black and Indigenous youth: RiseUp, an e-mental health support service for Black youth, and Finding Hope, an action plan to support Indigenous youth. Designed with and for communities across Canada, these initiatives help connect youth to free, 24/7 mental health services, like professional counselling, crisis response and online resources, as well as community-based engagement. To learn more, visit

In addition to our year-round support of RiseUp and Finding Hope, we are also proud Retail Sponsors of the annual Night to Nurture Gala in support of Kids Help Phone and The Grocery Foundation. Since 2020, our company has helped raise $9.6M for these two incredible organizations.

RiseUp, powered by Kids Help Phone is Canada’s only 24/7, bilingual e-mental health support for African, Caribbean, and Black youth.

Finding Hope is Kids Help Phone’s Action Plan for supporting First Nations, Inuit, and Metis young people.

“Truly national, instantaneous mental health support is vital to address and support child and youth mental health challenges in critically underserved communities across the country. This tremendous partnership, which will strengthen our programs in areas such as crisis response, community outreach, skill development, response times, and more. These improvements will drive meaningful change for Black and Indigenous youth and help shift the child and youth mental health landscape in Canada.”

Katherine Hay

President & CEO, Kids Help Phone

Meet a Few More of our Community Partners

Special Olympics Canada

Toonies for Tummies

Children’s Hospitals

Food Banks & Meal Programs